Do you know what marketing heaven is? Search marketing strategists found that PPC and SEO working together can create a powerful marketing strategy. It’s as close to marketing heaven as you can get. This is a relatively new approach, and there’s a term for it. The SEM approach ensures that you don’t have to choose between SEO and PPC marketing. You can have the best of both worlds.
Google’s algorithm updates and evolves each year. Every time this happens, SEO experts scramble to adjust their practices to optimise their sites for the new changes. The changes also force people to decide which factors are more important. If you’re wrong, you can do more harm than good by switching things. It’s an exhausting cycle,
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What do the voice search changes and trends mean for your digital marketing strategy? How do they change traditional search phrases and methods? Most importantly, how can you stay on top of your competitors with the introduction of voice search capabilities? Learn more in this article.
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Facebook and Instagram are two of the most popular social media platforms in the world. According to statistics provided by Facebook, about 20% of the time on mobile is spent on either one of the two platforms. This gives businesses big opportunities to target their audience as well as explore and expand their current customer reach.