Finding a reliable supplier for your digital projects is definitely not an easy task. I have been in the industry since it originated and have seen so many projects failing. And despite there are different types of customers, I have to admit that the supplier has his main share on the project failure. We at Catnapweb are trying to learn from all experience gained over the past 10+ years and deliver outputs in such quality and timing that clients love to work with us.
The Catnaweb Difference
There are two main things that distinguish us from the rest. Firstly, we do our own research in all areas we deliver. Secondly, our processes are streamlined and the key knowledge stays within the project as the owners are leading it.
Why Our Approach Is So Different: Personal Involvement
We do not think that we know much more than other companies. Surely, they do have skilled people, otherwise they would not survive. But how does the project process look in a typical company? Let’s have a look at it from the beginning.
Project Flow: A Typical Digital Agency / Consultancy Business
An inspiring Company Representative
Firstly, there is a pre-sales and sales part of the process. You get in touch with someone from the company, if it is a small to medium business, it is typically the CEO. You can meet him at a conference, see his videos, references or just some articles. When you meet, you are impressed and inspired, because he has great ideas for your business. So, you agree to do a project together.
A Project Manager / Project Team
Next, after signing the contract, this person comes to his office and handles the project over to his team. It typically consists of a project manager (or account) and some people delivering the solutions (e.g. designers, developers, SEO or PPC experts, video team etc.). You, as the customer, suddenly need to get in touch with a completely different person. And here is the most important catch: You loved the knowledge and personality of the CEO and here represented his company in your eyes. But this new person, project manager, is completely different. He can be skilled but he has a different approach, he is busy with other projects, he may not see the bigger picture and you might find yourself explaining things to him that were already clear at the beginning. And this happens because parts of the initial message are lost in the process by delegating the project tasks to other people.
Handover and Service
Before the project is finished, you might request a meeting with the CEO again to try getting the project back on track. Maybe he finds time, gives you more great ideas, tries to improve things in the project, but his time is always limited. The project does not meet all your expectations and lacks behind its potential. You are not as happy with your choice as you were at the beginning. If the CEO would be with the project through all its phases, the outputs would be better and it would mean more for your business. And then, the project is launched and if it is a website, you are getting into the service phase. This can last months and years, and what typically happens is you get a different person to take care of you. It is just because the project manager needs to handle more new clients and focuses on development projects. So, you stick with the support team. They might be skilled as well, but again, it is just another person and he is even more distant from the initial idea of the project than the project manager was.
How It Looks When You Work with Us
At Catnapweb, it is me who you are dealing with all the time. If you like my skills, references, ideas, expertise or responsiveness, you will not lose any of these during the project:
- I will be with you discussing the ideas
- I will be the one communicating with you throughout the project
- I will be even the one developing your website, creating solutions, implementing SEO, and creating PPC campaigns
Does it sound unbelievable? It is true, because we do not want to grow big. We do not want to have a lot of people in our team, because this is what I was doing the last 8 years. I worked in a bigger company, managed teams of sales, marketing, project managers and developers to deliver different sized software development and creative projects to our customers. I was at the beginning of all projects and often I had to explain the clients in the middle or at the end, why the outputs did not meet all expectations and everything we discussed and promised at the beginning.
Now I want to have only that number of customers I can handle myself. You might think it is not ambitious enough. Well, I had it all: Big team, large projects, huge contracts, and hundreds of customers. But were they happy customers? This time, I will make sure that everyone who deals with us is satisfied and will be happy to recommend us to his friends. And yes, I mentioned we are a family business, so the other person you might encounter, is my wife Petra. And that is it. Only me, all the time, and her occasionally. No other people to deal with. Anything we might need help with, we handle internally and I am personally reviewing all the work done.
Have a look at projects we have done and my experience and qualifications and if you like it, just get in touch with me to discuss our future project.
I have published more than 170 publications with the contemporary research in the two areas I am practising: Knowledge Management and Search-Centric Marketing. This is only a list of selected publications (please ask us about details or more of them):
- Miklosik, A., Evans, N., Hasprova, M., & Lipianska, J. (n.d.). Reflection of embedded knowledge culture in communications of Australian companies. Knowledge Management Research & Practice. https://doi.org/10.1080/14778238.2018.1538602
- Miklosik, A., Kuchta, M., & Zak, S. (2018). Privacy Protection Versus Advertising Revenues: The Case of Content Publishers. Istanbul Universitesi Iletisim Fakultesi Dergisi, (54), 117–140. https://doi.org/10.26650/CONNECTIST404711
- Miklosik, A., & Dano, F. (2016). Search engine optimisation and google answer box. Communication Today, 7(1), 82–91.
- Miklosik, A., & Zak, S. (2015). Framework for Effective Removal of Knowledge Management Implementation Barriers. Procedia Economics and Finance, 30(15), 513–521. https://doi.org/10.1016/S2212-5671(15)01263-0
- Miklosik, A. (2015). Improving project management performance through capability maturity measurement. Procedia Economics and Finance, 30, 522–530. https://doi.org/10.1016/S2212-5671(15)01264-2
- Miklosik, A. (2014). Measuring capability maturity of knowledge management implementation. In Economics and management of a company (pp. 110–117). Ostrava: VSB-Technical University of Ostrava.
- Miklosik, A., Horvathova, P., & Zak, S. (2012). Identifying and adopting latter instruments determining the sustainable company competitiveness. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 6(4), 383–387.
- Miklosik, A., & Hvizdova, E. (2012). Knowledge base cloud – a new approach to knowledge management systems architecture. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 60(4), 267–280. https://doi.org/10.11118/actaun201260040267
- Miklosik, A., Cervenka, P., & Hlavaty, I. (2016). Impact of accelerated mobile pages format on corporate web sites. In Marketing identity 2016: brands we love (pp. 204–2014). Trnava: Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava.
- Kuchta, M., & Miklosik, A. (2016). Refining digital marketing taxonomies: advertising platforms and digital metrics. In Marketing identity 2016: brands we love (pp. 175–185). Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava.
- Miklosik, A. (2015). Combination of traditional and agile methodologies for efficient management of ICT projects. In Proceedings of the 11th International Conference on Strategic Management and Its Support by Information Systems 2015, SMSIS 2015 (pp. 134–141).
- Miklosik, A. (2014). Constraints of Knowledge Management Implementation in Businesses in the ICT Sector in Slovakia. In Kubickova, V and Brevenikova, D (Ed.), Proceedings of the 5th International Scientific Conference on Trade, International Business and Tourism: Application Of Knowledge In Process Of Business Dynamization In Central Europe (pp. 358–366).
- Miklosik, A. (2014). Improving Positions in Search engines as the Centre of Consumer-oriented Marketing Campaigns. In D. Matus, J and Petranova (Ed.), Marketing Identity: Explosion of Innovations (pp. 323–333).
- Miklosik, A., & Borgula, M. (2013). Digital identity creation as the basis for e-marketing campaigns. In Marketing identity : design that sells (pp. 335–351). Smolenice: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava.
- Miklosik, A. (2013). Development of SEO performance of selected Slovak university web portals. Communication Today, 4(2), 81–93.
- Miklosik, A., Hvizdova, E., & Zak, S. (2012). Knowledge Management as a Significant Determinant of Competitive Advantage Sustainability. Ekonomicky Casopis, 60(10), 1041–1058.
- Miklosik, A., Hvizdova, E., & Zak, S. (2012). Scrum as the method supporting the implementation of knowledge management in an organization. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 6(3), 6–9.
The Story Behind the Catnapweb Brand
You might think why we selected Catnapweb as the brand for our consultancy business in digital marketing. What does catnapping have to do with web design, SEO, PPC or Facebook? The main idea is that we want to take the stress and responsibility off your shoulders and handle the project that way so you do not have to fulfil many tasks and deliver tonnes of inputs. So while we are working, you can relax (or even better, focus on your own business). And if you take a small catnap, we will finish the work even before you wake up. OK, you got me, I am exaggerating now. We don’t want to be too fast and lack on quality. But the true is, we are much faster than other companies delivering similar outputs.
And, there is something more behind our brand, which you mind find interesting. It is a funny story from our travels. My wife Petka and I have been travelling a lot and love to fly. Petka was collecting the eyepatches she received in the aeroplane from time to time. And we called them catnaps. Yes, we thought that the name of the eyepatch is a catnap. Somebody had to tell us and we believed him. A few years later, we explained something to our Australian friend and she was laughing. It came out that catnap is not really a catnap, but anyway, the thing is still used to have the catnap. We thought it is so funny that it could be actually the name of our small consulting business. With this, the Catnap came to life and we added “web” to the end just to have some connection to what we really do. Because everything we do is based on a good working website. Whether you do like the first part of the story or the latter one, we will be happy to touch base with you. So drop us a few lines about your needs or anything else and let’s discuss together!
We'd love to hear from you
Let me know if I can help you in any way. Ask me anything that is not clear to you or is just currently on your mind. I will be glad to hear from. Also I am more than happy to offer you free expert advice or just reply to your answer. Also please feel free to post us any comment or suggestion.