If you are planning to branch out on your own in the post-pandemic era, you are not alone. According to NPR, the 16-month period between March 2020 and June 2021 saw a record-high number of startups. However, just because everyone is doing it doesn’t mean you should jump into the wide world of entrepreneurship without a plan. Below are a few steps you can take to start your business off on the right foot.
Come Up With the Idea
Most people start a business because they know what they want to sell. However, if you’re approaching entrepreneurship backward — meaning you know you want to be your own boss, but you’re not quite sure doing what — use these tips to come up with a money-making concept:
- Start small: Test out a $100 idea, and then a $1,000 idea, and work your way upward.
- Copy what works: You don’t have to come up with something original to be successful. You just have to take an existing idea or concept and make it better.
- Cash in on a wave: Post-pandemic, you are sure to come across several marketable trends. Think home-office furniture, organizational tools, and health and wellness products. Pay attention to these trends and identify ways you can cash in on one.
For more ideas, check out the full list on eBiz Facts, or steal some ideas from Business News Daily.
Create a Flexible Business Model
The pandemic has been throwing society curveballs since it first made headlines, and there is no reason to believe it will stop doing so as it comes to an end. It’s important that you build a flexible business model that allows you to easily pivot if and when necessary.
One great but underutilized way of building for flexibility is using a DBA. A DBA is a trading name. With a DBA, you can sell various products or services under various names but without having to file new paperwork for each sub-company, which can save you considerable time, money and headache.
One of the first things you will need to do after deciding to start a business is to calculate startup costs and seek avenues of funding. If you struggle to obtain traditional funding, rest assured that there are dozens of unconventional options available to you, including peer-to-peer lending, crowdfunding, microloans, and angel investors.
Build Up Your Brand
Marketing and branding are crucial to your small business success, as both can help you build credibility, recognition, and loyalty. Though there are some marketing tasks you can do on your own, you should seek professional help for tasks such as building a website or launching and maintaining an effective social media campaign. You can find a social media manager and other marketing professionals through online job platforms. Though you’re looking at paying anywhere between $14 and $35 per hour as social media marketing pricing, the cost is well worth it, as a marketing guru can ensure your efforts are consistent and effective.
Creating a logo is something you can probably do yourself. A good logo can help your business make a strong first impression, build brand awareness and set you apart from existing competition. It’s also easy to create with an online logo maker. Simply select the style you want, pick an icon and adjust color and text until you come up with something that speaks to you.
These are just a few tips for small business success. However, they’re important ones and can go a long way toward getting you on the path to success. Get your business in front of more people with search engine-centric marketing. Work with CatnapWeb today.