Why Google is sending 30% less traffic than 12 months ago
Why Google is sending 30% less traffic than 12 months ago Google referral traffic decline by query type, year-on-year Bar chart. Informational queries down 47 percent. Comparison queries down 18 percent. Local queries down 12 percent. Transactional queries flat. Source: Catnap analysis of 38 Australian client accounts, May 2025 to May 2026. CATNAP ANALYSIS ·…