As a small business owner, you understand that your brand is one of your most valuable assets. It’s what sets you apart from your competitors and helps you connect with your customers on a deeper level. In today’s competitive marketplace, it’s crucial to have a strong branding strategy in place to ensure you stand out
Marketing is an essential element of any business, but not all small business owners have a large budget at their disposal. Many Australian small businesses operate on restricted budgets and are constantly looking for innovative ways to get the most out of their finances. However, marketing your business doesn’t always have to be expensive. In
With so much on your plate as a small business owner, it’s easy to let some things fall by the wayside. But if you want your business to be successful, there are some methods you should focus on.
Producing quality content regularly is a crucial factor in determining the success of your SaaS business. Working with a SaaS content marketing agency will ensure that you have the right content that will help market your services.
Boost your SEO in 2023. Learn the techniques that work and find out how to boost SEO for your project next year. We’ll guide you through the things that matter (and will matter) in search engine optimisation in 2023.
Having a great website and SEO matters. If you want your business to be found online next year, there are a few things you can start doing now. Here’s our list of the top SEO trends in 2023, and how to make the most of them.
How to boost your local Melbourne SEO in 2022 and beyond? What matters in local SEO Melbourne and how to increase your organic search visibility in Google, Bing and other search engines? Read on to find out.
If you are running a WordPress website, you might want to master WordPress SEO to boost your search visibility. Learn everything about WordPress SEO: How it works, which plugins to use, and what are the 2023 WP SEO hacks. Read on to become a WP SEO guru now!
If you are planning to branch out on your own in the post-pandemic era, you are not alone. According to NPR, the 16-month period between March 2020 and June 2021 saw a record-high number of startups. However, just because everyone is doing it doesn’t mean you should jump into …
When you decide to start your own business you tend to start it on a small scale. There is no possibility that you can reach the sky the day you begin your business. You have to move slowly and patiently by making strategies that keep you in the market. One such important part is having
Anyone wondering how to measure social media success can use this quick guide to discover which metrics to track, how to measure them, and how you can use them to make your campaigns even more successful. Learn about key social media metrics (KPIs) to measure your social media performance.
You’ve got plenty of super-interesting content ready to go. But how will you know if the content you’re posting is really engaging the audience you need to reach? This is why you need to understand social media metrics. We’ve put together this guide to the data you need to show you how to measure social media success and achieve better results.
The coronavirus pandemic, like most crises, caught the world by surprise. If you’re thinking of what new knowledge you could embrace, look at some of the top social media courses on offer. Nobody expected it this social distancing thing to be this big and impactful, and at such speed. To reduce the chances of the virus
Things seem to be on a standstill right now. However, there’s no reason for you to be unproductive while spending time in self-isolation. While others may feel bored and restless, this period of self-quarantine actually gives you more than enough time to spend on yourself and to enjoy quality time with your loved ones. While
As the name suggests, conversational marketing involves the use of real-time, one-to-one conversations to initiate contact with people on a website, web application, or social media platform such as Facebook, Twitter or LinkedIn. Instead of depending solely on lead capture forms to get information from potential customers, conversational marketing allows you to …
Did you know that 500 million Instagram accounts use Instagram Stories every day? But how do you use Instagram Stories for business purposes? What is an Instagram Story, and how can you make this work for you? We’ll outline all of this for you in this article. By the end, you’ll be a pro at harnessing the power of Instagram Stories for business.
Do you know what marketing heaven is? Search marketing strategists found that PPC and SEO working together can create a powerful marketing strategy. It’s as close to marketing heaven as you can get. This is a relatively new approach, and there’s a term for it. The SEM approach ensures that you don’t have to choose between SEO and PPC marketing. You can have the best of both worlds.
Google’s algorithm updates and evolves each year. Every time this happens, SEO experts scramble to adjust their practices to optimise their sites for the new changes. The changes also force people to decide which factors are more important. If you’re wrong, you can do more harm than good by switching things. It’s an exhausting cycle,
What do the voice search changes and trends mean for your digital marketing strategy? How do they change traditional search phrases and methods? Most importantly, how can you stay on top of your competitors with the introduction of voice search capabilities? Learn more in this article.
Facebook and Instagram are two of the most popular social media platforms in the world. According to statistics provided by Facebook, about 20% of the time on mobile is spent on either one of the two platforms. This gives businesses big opportunities to target their audience as well as explore and expand their current customer reach.
Running successful marketing campaigns in today’s digital age requires understanding how people interact with advertisements and how the follow-up information research looks like. Learn how to keep your brand considered in the whole follow-up process and increase the efficiency of your communications with the search-centric approach.
Implement AMP on your WordPress site to enhance its usability on mobile devices and get more traffic from Google. We will show you which plugin to use and how to get through the process without any hustle and bustle.
When default content listings built in your theme or plugins do not do the job, it is time to try Content Views. It’s simple and powerful – have a look!
If you ever tried creating a nice looking gallery with good navigation in WordPress, you might have come to the finding that it is not as easy as it might look.
Learn how to quickly fix the “white” error screen after a WordPress plugin failed to update. Have your website running in a few minutes. Read more here!
WordPress breadcrumbs do not display subcategory by default and thus are not really useful for navigation. Learn here how to add it to you breadcrumbs!
Five simple steps to make your website run through https. Remove mixed content and ensure web browsers mark your site as fully encrypted. Learn more now!
After upgrading to version 5.3 you might find yourself looking for the text align center function. No need to search any more – open the Styles-Spaces menu!