As the name suggests, conversational marketing involves the use of real-time, one-to-one conversations to initiate contact with people on a website, web application, or social media platform such as Facebook, Twitter or LinkedIn. Instead of depending solely on lead capture forms to get information from potential customers, conversational marketing allows you to …
Did you know that 500 million Instagram accounts use Instagram Stories every day? But how do you use Instagram Stories for business purposes? What is an Instagram Story, and how can you make this work for you? We’ll outline all of this for you in this article. By the end, you’ll be a pro at harnessing the power of Instagram Stories for business.
Do you know what marketing heaven is? Search marketing strategists found that PPC and SEO working together can create a powerful marketing strategy. It’s as close to marketing heaven as you can get. This is a relatively new approach, and there’s a term for it. The SEM approach ensures that you don’t have to choose between SEO and PPC marketing. You can have the best of both worlds.
Google’s algorithm updates and evolves each year. Every time this happens, SEO experts scramble to adjust their practices to optimise their sites for the new changes. The changes also force people to decide which factors are more important. If you’re wrong, you can do more harm than good by switching things. It’s an exhausting cycle,
What do the voice search changes and trends mean for your digital marketing strategy? How do they change traditional search phrases and methods? Most importantly, how can you stay on top of your competitors with the introduction of voice search capabilities? Learn more in this article.
Facebook and Instagram are two of the most popular social media platforms in the world. According to statistics provided by Facebook, about 20% of the time on mobile is spent on either one of the two platforms. This gives businesses big opportunities to target their audience as well as explore and expand their current customer reach.
Running successful marketing campaigns in today’s digital age requires understanding how people interact with advertisements and how the follow-up information research looks like. Learn how to keep your brand considered in the whole follow-up process and increase the efficiency of your communications with the search-centric approach.
Implement AMP on your WordPress site to enhance its usability on mobile devices and get more traffic from Google. We will show you which plugin to use and how to get through the process without any hustle and bustle.
When default content listings built in your theme or plugins do not do the job, it is time to try Content Views. It’s simple and powerful – have a look!
If you ever tried creating a nice looking gallery with good navigation in WordPress, you might have come to the finding that it is not as easy as it might look.
Learn how to quickly fix the “white” error screen after a WordPress plugin failed to update. Have your website running in a few minutes. Read more here!
WordPress breadcrumbs do not display subcategory by default and thus are not really useful for navigation. Learn here how to add it to you breadcrumbs!
Five simple steps to make your website run through https. Remove mixed content and ensure web browsers mark your site as fully encrypted. Learn more now!
After upgrading to version 5.3 you might find yourself looking for the text align center function. No need to search any more – open the Styles-Spaces menu!