As the name suggests, conversational marketing involves the use of real-time, one-to-one conversations to initiate contact with people on a website, web application, or social media platform such as Facebook, Twitter or LinkedIn. Instead of depending solely on lead capture forms to get information from potential customers, conversational marketing allows you to …
Did you know that 500 million Instagram accounts use Instagram Stories every day? But how do you use Instagram Stories for business purposes? What is an Instagram Story, and how can you make this work for you? We’ll outline all of this for you in this article. By the end, you’ll be a pro at harnessing the power of Instagram Stories for business.
Facebook and Instagram are two of the most popular social media platforms in the world. According to statistics provided by Facebook, about 20% of the time on mobile is spent on either one of the two platforms. This gives businesses big opportunities to target their audience as well as explore and expand their current customer reach.