Facebook & Instagram marketing
Facebook ads that create demand — and send it to search.
Google and AI assistants capture people who already know what they want. Facebook and Instagram reach people before they start looking — then keep you top of mind until they’re ready to buy.
In short
Facebook and Instagram advertising (Meta ads) lets you reach people based on location, interests and behaviour before they search — and retarget people who have already visited your website. It works best as part of a search-centric plan: social creates interest, and strong search and AI visibility make sure that interest ends in an enquiry with you.
- Best for
- Awareness, retargeting, offers, lead generation
- Pairs with
- SEO, GEO and Google Ads
- Tracking
- Meta Pixel, Conversions API, GA4
Demand creation vs demand capture
Search catches demand. Social creates it.
When someone searches “pool builder Gosford”, they already want a pool — search captures that demand. Most people who will buy a pool next year aren’t searching yet. Facebook and Instagram let you reach them earlier, with images and stories that make your business the one they remember.
When they’re ready, they search. That’s why social and search work best together — and why we plan social around the searches it should create. More on that in search-centric marketing.
Facebook ads suit businesses that
- Sell something visual — homes, pools, food, events, design
- Have a clear local service area
- Run offers, launches or seasonal promotions
- Get website visitors who don’t enquire straight away
- Want more people searching for their brand
What our Facebook & Instagram marketing includes
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Strategy
Goals, audiences and offers planned around your sales cycle.
- Audience planning
- Offer strategy
- Budget plan
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Creative
Ads built from your real work — photos, video and clear messages.
- Image & video ads
- Carousel showcases
- Copy testing
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Retargeting
Bring back people who visited your site or engaged with you.
- Website visitors
- Video viewers
- Past enquiries
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Lead generation
Lead forms and landing pages that capture enquiries.
- Lead ads
- Landing pages
- CRM handover
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Tracking
Meta Pixel and Conversions API set up so results are measured properly.
- Pixel & CAPI
- GA4 events
- Cost per lead
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Search alignment
Campaigns designed to lift brand searches you can win.
- Brand search tracking
- Consistent messaging
- Profile & reviews ready
Campaign types
Three ways we use Meta ads
Become the name people remember
Show your best work to the right people in your service area — so when they’re ready, they search for you by name.
- Local reach
- Video and carousel
- Measured by brand search lift
Bring back visitors who didn’t enquire
Most website visitors leave without enquiring. Retargeting reminds them — with reviews, case studies or an offer — while they’re still deciding.
- Website and video audiences
- Proof-led ads
- Frequency control
Capture enquiries directly
Lead forms and offers work well for quotes, consultations and events — when followed up quickly.
- Instant forms
- Qualifying questions
- Fast follow-up
Case study · Facebook + Google + email
Composite Pool Solutions: campaigns across Facebook, Google Ads and email
Promotions designed and run across Facebook Ads, boosted posts, Mailchimp and Google Ads — refreshed every couple of months — alongside a website and SEO programme for a Queensland pool builder.
Read the case study →
What clients say
Real reviews from businesses we work with. Read all reviews →
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★★★★★
Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.
Read full review →Dane Edhouse — Quick n' Slick Removals
Melbourne, VIC
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★★★★★
I engaged Andrej to design and execute my website and web hosting. The website is exactly what I wanted to achieve and still get great feed back about it from clients.
Read full review →Richard Paul — Owner - R.A.Paul Building Services
Cheltenham VIC
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★★★★★
Our company had Andrej do our website recently and since it went live we have had been bringing in more enquiries. Andrej delivers a high quality search visibility strategy and was in contact throughout the…
Read full review →Kirsty Pollard — Owner - Mark Pollard Pools
Port Macquarie, NSW
Facebook marketing — questions
01Do Facebook ads still work for local businesses?
Yes, when they’re targeted to your service area, built from real work and tracked properly — especially for retargeting and offers.
02Facebook ads or Google Ads?
They do different jobs. Google Ads capture people already searching; Facebook reaches people before they search. Many businesses benefit from both. See Google Ads.
03Do you include Instagram?
Yes. Meta campaigns run across Facebook and Instagram from the same account.
04How do you measure results?
With the Meta Pixel and Conversions API, GA4 events and enquiry tracking — plus brand search trends in Search Console.
05Do you manage organic social posts?
Our focus is paid campaigns and how social supports search. We can advise on organic content that complements them.
Free review
Make social work with your search
Tell us about your business and current social activity. We’ll suggest where Facebook and Instagram can add the most.
- Review of your current ads or plan for first campaign
- Tracking check (Pixel, Conversions API)
- How social should support your search visibility
Prefer to talk? 0432 055 562
Free, no obligation
Tell us about your business