Google Ads · PPC management
Google Ads that bring enquiries from day one.
SEO and AI search visibility compound over months. Google Ads put you in front of buyers this week — and the data they produce tells you exactly which searches are worth winning organically.
In short
Google Ads (pay-per-click advertising) shows your business at the top of Google for searches you choose, and you pay only when someone clicks. It’s the fastest way to win enquiries — especially for a new business — and works best alongside SEO and GEO, which build lasting visibility that doesn’t stop when the budget does.
- Best for
- Launches, seasonal peaks, competitive terms, testing offers
- Pairs with
- AI SEO, GEO and local SEO
- You own
- Your Google Ads account and data
When Google Ads makes sense
Four situations where ads earn their place
Enquiries before your organic visibility exists
A brand-new website has no rankings, no authority and no AI citations — and building them takes months. Google Ads bridge that gap: you can appear for your most valuable searches within days of launch, start bringing in work, and learn which services and areas convert while SEO and GEO build in the background.
- Visible from launch week
- Cash flow while organic builds
- Real data on what converts
- Gradually shift budget as rankings grow
Paid, organic and AI — working as one system
Ads tell you which searches turn into enquiries. That’s exactly the evidence you need to prioritise SEO pages and GEO content. Meanwhile, organic and AI visibility gradually reduce how much you need to pay for the same customers. Each channel makes the others more efficient.
- Converting keywords → SEO priorities
- Shared landing pages that convert
- Less spend where you rank organically
- GEO services →
Turn demand up when it matters
Pools before summer, removals around end of financial year, heating before winter. Ads let you increase visibility exactly when demand peaks, while SEO holds your baseline all year.
- Budgets that follow demand
- Offers for peak periods
- Ad schedules by day and hour
Learn before you invest
Not sure whether a new service, price point or area will work? A small, controlled ad campaign gives real answers in weeks — before you invest in new pages or a bigger rollout.
- Test services and areas
- Compare messages and offers
- Decide with data
The channels compared
Google Ads, SEO and GEO side by side
| Criteria | Google Ads | SEO | GEO (AI search) |
|---|---|---|---|
| Speed to first results | Days | Weeks to months | Weeks to months |
| Cost model | Pay per click | Ongoing work | Ongoing work |
| Stops when spend stops | ✓ | — | — |
| Control over message | High | Medium | Low — AI writes the answer |
| Builds a lasting asset | — | ✓ | ✓ |
Most businesses do best with a mix that shifts over time. More in how long SEO takes.
What our Google Ads management includes
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Strategy & structure
Campaigns organised by service and area, with budgets tied to your goals.
- Keyword research
- Campaign structure
- Location targeting
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Waste control
Negative keywords and search-term reviews so you don’t pay for irrelevant clicks.
- Negative keyword lists
- Search term audits
- Bid adjustments
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Ads & assets
Ad copy and assets that match search intent and stand out.
- Responsive search ads
- Sitelinks & call assets
- Ongoing testing
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Landing pages
Pages built to convert ad clicks — not your homepage.
- Dedicated pages
- Fast & mobile-first
- Clear calls to action
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Conversion tracking
Forms, calls and bookings tracked properly in Google Ads and GA4.
- GA4 key events
- Call tracking
- Offline conversions
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Reporting
Monthly reports on cost per enquiry — and what it means for SEO and GEO.
- Cost per enquiry
- Converting searches
- Organic opportunities
For new businesses
The first 90 days after launch
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Week 1
Tracking and launch
Conversion tracking set up and tested, a tightly targeted campaign for your most valuable services and areas, and a capped daily budget.
- Tracking live
- Campaigns live
-
Weeks 2–6
Learn and refine
Search terms reviewed weekly, wasted spend cut, ads and landing pages improved.
- Weekly optimisation
-
Weeks 6–12
Feed the organic plan
The searches that convert become your SEO and GEO priorities — the pages and content we build first.
- Converting-keyword report
- SEO/GEO priorities
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Month 4+
Rebalance
As organic and AI visibility grow, reduce spend where you rank and keep ads for competitive and seasonal searches.
- Channel mix review
Case study · Campaigns + SEO
Composite Pool Solutions: Google Ads, campaigns and SEO for a QLD pool builder
A content-rich website, conversion-focused landing pages, regular promotions across Google Ads, Facebook and email — and a steady SEO programme covering a vast Central and North Queensland service area.
Read the case study →
What clients say
Real reviews from businesses we work with. Read all reviews →
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★★★★★
Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.
Read full review →Dane Edhouse — Quick n' Slick Removals
Melbourne, VIC
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★★★★★
My business Saylec Electrical partnered with Catnapweb to help grow our small electrical business online, and the results have been fantastic.
Read full review →Justin Sayer — Owner - Saylec Electrical
Langwarrin VIC
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★★★★★
We have been working with Catnapweb for around 15 years on SEO projects for a range of clients across multiple industries.
Read full review →PS:Digital — Managing Director
Bratislava, Slovakia
Google Ads — questions
01How much should I spend on Google Ads?
It depends on your market, competition and the value of a customer. We’ll recommend a starting budget based on your goals and adjust once real data comes in.
02Is Google Ads worth it for a new business?
Often, yes. It brings enquiries while organic visibility builds, and shows which services and areas convert — so your SEO and GEO effort goes where it pays.
03Will Google Ads help my SEO rankings?
Not directly. But the data on which searches convert makes your SEO and GEO much more targeted — and shared landing pages improve both.
04Do I own my Google Ads account?
Yes. Your account, campaigns and data belong to you, with our access added.
05What about ads inside ChatGPT?
That’s a newer channel we approach with controlled pilots. See ChatGPT Ads.
06Can you take over an existing account?
Yes. We start with a review of structure, tracking and wasted spend — often the quickest savings are there.
Free Google Ads review
Launching, or spending without clear results?
Tell us about your business. We’ll review your current ads (or plan your first campaign) and show how paid search fits with SEO and AI visibility.
- Account and tracking review
- Wasted spend identified
- A plan that fits your SEO and GEO
Prefer to talk? 0432 055 562
Free, no obligation
Get your free Google Ads review