Search-Centric Marketing

Have you realised that search engine marketing is much more than one of the many marketing tools/channels? When people use search, they actively look for something, requesting information. It is so much more efficient to provide them with what they need than offering them what they do not want! On top of that, the search-centric marketing concept puts emphasis on the visibility in search to create an integrated marketing program that will be efficient and successful.

Search-Centric Marketing

Have you realised that search engine marketing is much more than one of the many marketing tools/channels? When people use search, they actively look for something, requesting information. It is so much more efficient to provide them with what they need than offering them what they do not want! On top of that, the search-centric marketing concept puts emphasis on the visibility in search to create an integrated marketing program that will be efficient and successful.

The Basics of Search-Centric Marketing

Yes, search marketing is one of the most developing areas of marketing for a reason: everyone searches for information, products, and companies online. But search-centric marketing is more than effective search marketing. Look below to find out how it works and why you need it for your business.

Marketing Built Around Search Visibility

Working on search marketing can bring you more business from search results. But that’s just one piece of the puzzle. Search-centric marketing is building on high search visibility by acknowledging that thanks to being highly visible for searches containing your important keywords, you can integrate all your marketing channels into one fully functional unit.

Integrating Offline with Online Marketing

Your offline marketing cannot be living its own life. If people respond to your radio ad, TV ad or an ad in your local newspaper, they will be most likely searching for more information. You need to be visible in search for keywords related to your offline marketing campaign so that people find you and not your competitors.

Search marketing is the centre of modern marketing
Australian search marketing company

Effective Search Engine Marketing

To build a functional and effective search engine marketing, you need to acknowledge the strengths and limitations of both of its main tools – Google Ads and SEO. By combining them, we can make you visible in search engines while optimising for the Return on Investment.

Search Marketing in Australia

For your Aussie business, you want to work with someone who has the local knowledge. We are based in Melbourne, Australia, and therefore  have all the local Australian expertise and knowledge of the Aussie online market. Although many things work similarly here and overseas, there are small nuances that can make a bit difference in your performance.

Local Support

We only service as many clients as we can handle ourselves. We never outsource clients to external project managers and definitely do not use offshore account management and client support services. When you work with us, you’ll always talk to me or my wife who are sitting in our Melbourne office, looking forward to chatting with you.

Australian local management and support

Free Initial Search Marketing Consultation

It may seem a bit abstract before you emerge yourself into it a bit more. Maybe start with booking a free consultation with us to discuss your situation before you decide what to do next. We are happy to assist you and be part of this journey that has already transformed so many businesses. Get in touch with us today!

Why You Need Search-Centric Marketing

Still unsure of why you should work with us and utilise the search-centric marketing approach? We sum up the top 3 reasons for focusing on search marketing and specifically on search-centric marketing below.

  • Gain a competitive advantage

    Your competitors are already working on search marketing but most probably, they are not using a complex approach to search visibility in regards to its potential for integrating their marketing channels. Their marketing campaigns are less effective and we will not only do better but also utilise their weaknesses.

  • Exact ROI measurement

    Let’s take the guesswork out of marketing. One of the first thing we’ll do is fix all the errors in your analytics that prevent you from seeing exact ROI data on all your marketing channels and website traffic sources. Know how much you are getting for the money you invest into marketing and search engine marketing!

  • Just us - no other project managers

    The main difference in comparison to other “digital agencies” is the fact that I communicate with all clients personally and we do not use any project managers who would manage the project delivery. So much easier! No more losses in knowledge transfer, miscommunications, escalations and all the other negative effects of high employee fluctuation and complicated company hierarchies.

Finding a reliable supplier for your digital projects is definitely not an easy task. Since its beginning, I have been in the industry and have seen so many projects failing. And although there are different types of customers, I must admit that it’s the suppliers who usually have at least their fair share on the project failure. We at Catnapweb have learned from all experience gained over the past 10+ years and deliver outputs in such quality and timing that clients love to work with us.

Our Search-Centric Marketing Services

These services are closely related to search-centric marketing and can help you in assisting your goals in regards to increasing our search marketing performance and achieving high search visibility.

Catnapweb - Working Digital Marketing - Need a Website Desktop

Website Design and Development as the Foundation or Effective Search Centric Marketing

It is not only important to have a website because all digital marketing channels end up there. We need to make sure that your website delivers the results that you expect from it. There are many websites out there – looking good and working on all devices – but not delivering. We ensure that your website brings you customers and you get conversions from the traffic you are sending there.

Catnapweb - Working Digital Marketing - Need a Website

Website Design and Development as the Foundation or Effective Search Centric Marketing

It is not only important to have a website because all digital marketing channels end up there. We need to make sure that your website delivers the results that you expect from it. There are many websites out there – looking good and working on all devices – but not delivering. We ensure that your website brings you customers and you get conversions from the traffic you are sending there.

Catnapweb - Working Digital Marketing - SEO

Get the Most Out of the Organic Search Traffic Opportunity

So may people talk about SEO. And that is good! Because there is huge relevant traffic waiting for you our there. But how to do it right these days? Just focus on your content. It needs to be authentic, well structured and useful for your visitors. Do you think it is already? Let me have a look at it and help you optimise it so you make the most of the organic rankings, whether it is Google, Bing or Yahoo.

Catnapweb - Working Digital Marketing - SEO

Get the Most Out of the Organic Search Traffic Opportunity

So may people talk about SEO. And that is good! Because there is huge relevant traffic waiting for you our there. But how to do it right these days? Just focus on your content. It needs to be authentic, well structured and useful for your visitors. Do you think it is already? Let me have a look at it and help you optimise it so you make the most of the organic rankings, whether it is Google, Bing or Yahoo.

Catnapweb - Working Digital Marketing - Copywriting

Just Focus on Your Business - We Create the Content

Good content is everything: It keeps your visitors on your website, communicates your message, engages them to action. What makes our service much more than standard copywriting? Do not spend hours writing down a few sentences. And making the content work for your SEO as well? Let us create the content for you. Just do your business and approve our work.

Catnapweb - Working Digital Marketing - PPC Advertising

Always on Top of Search Results

Getting traffic from organic results is the dream of each website owner. Whilst striving get to the top of Google, make sure you are not loosing business by letting Google send people to your competitors. PPC (Pay Per Clic) is the most efficient advertising tool for millions of businesses worldwide. Give it a go and see for yourself what the initial investment brings you in traffic and conversions.

Catnapweb - Working Digital Marketing - Facebook Marketing

Get Conversions from Social Media, Not Just Relationsips

Is creating relationships the only real benefit of using social media? Of course not: Facebook can be as efficient in driving traffic to your website and creating conversions as PPC. Find out more about how to get more out of Facebook. Include Facebook advertising and intelligent automated post boosting into your digital strategy to reach your target group more efficiently!

Our Work

Browse Case Studies of Our Recent Digital Projects

Little Orange Trucks

Little Orange Trucks are a new moving company, bringing the experience from Australia to Canada where they will be helping customers move in and within Vancouver BC. Check out the website and interactive resources we’ve built for them.

Easy Peasy Removals Europe

Easy Peasy Removals (Stahovanie) Europe is the moving company with the best customer rating (4.9* Google / 5.0* Facebook) and extensive experience from Melbourne, ready to operate in the new European market with the website and SEM services from us.

Maison Home Improvement – Melbourne Home Repairs

Maison Home Improvement is your Melbourne home renovation specialist. Dash and his team can repair (almost) anything. Check out our work for them and how we help them increase their search visibility in Melbourne suburbs.

We'd love to hear from you

Do you have any questions related to search marketing? Would you like to get a free assessment of your website and its performance in search? Let us know by filing out the form. We’ll be in touch and will arrange a free initial consultation with you.

Signature of Andrej Miklosik, Founder of Catnapweb