Website That Can Be Found in Search Engines
Yes, the website is still the centre of all your marketing efforts. And not only digital channels go back to your website finally. Also, the traditional or above-the-line communication channels need to have support in a quality website. People use to Google your company and services so often and they might finish browsing your website before you realise that.
There are so many companies developing websites. And there are so many websites that do not work for their owners. The first set of conditions for a successful website is usually met by other companies as well: A good web design is one that is usable, nice, informative, and responsive (looks good and usable on all devices including tablets and mobile phones). You can read more on what a good website should have these days in our advice article. The other part is not so easy: It needs to have a good amount of quality content structured in such a way that not only your visitors find the relevant information but also search engines know that you are one of the best places on the world wide web writing about this topic.