Generative Engine Optimisation · Melbourne, Australia
Get cited in AI search. Before your competitors notice the shift.
AI assistants now sit between your customers and your business. Catnap is the Melbourne-based agency that makes you the brand ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend.
- 250+ Clients helped
- 30,000+ Pages optimised
- 170+ Research publications
- 5.0 Google rating
Three pillars · One agency
AI-ready websites. AI search visibility. Enquiry generation — three pillars for Australian businesses.
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AI-Ready Websites
Fast, schema-rich, citation-friendly sites built so AI engines can parse them, quote them, and link to them.
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AI Search Visibility
Get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — alongside the Google rankings you already compete for.
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Enquiry Generation
Conversion paths engineered for the pre-qualified visitors AI search delivers — different behaviour, different funnel.
Why Catnap
Melbourne's research-led GEO agency — built for AI search, not retrofitted from SEO.
AI is rewriting how customers find businesses. Most marketing agencies are still selling 2022's SEO playbook. Catnap works from current peer-reviewed research on Generative Engine Optimisation — what moves the needle in AI search in 2026.
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Research-led, not vendor-led
Strategy grounded in peer-reviewed evidence about AI search, customer behaviour, and what actually earns citations.
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Built for Australian SMBs
Businesses between $500K and $20M revenue. Founders and in-house leads. Pricing and reporting tuned for the AU market.
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AI-first, not AI-bolted-on
Every recommendation factors in how AI assistants will read, rank, and cite your business alongside human visitors.
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Founder-delivered, always
No handoff to a junior account manager. The expertise that wins your business is the expertise that delivers it.
AI SEO, Local SEO, AI-ready websites & CRO — our services for Australian businesses
Four research-led services covering every lever that moves search visibility in 2026 — from AI citation to Google Map Pack rankings to conversion.
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AI SEO Services
Be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Schema, entity content, citation-friendly structure.
- Citation audit across every major AI engine
- Schema & entity authority architecture
- Citation-ready content engineering
- Multi-platform AI tracking & reporting
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Local SEO Services
Rank in Google's Map Pack and local search for your city, suburb, or service area. Fundamentals done properly.
- Google Business Profile optimisation
- Local citations & review acquisition
- On-page work for local queries
- Suburb and service-area expansion
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AI-Ready Website Design
Fast, custom WordPress sites built with the schema and entity markup that AI crawlers parse correctly.
- AI-first information architecture
- Schema-rich, citation-friendly structure
- Conversion paths for AI-referred traffic
- Core Web Vitals & mobile-first build
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Conversion Rate Optimisation
Get more revenue from the traffic you already have. Landing pages, funnel analysis, A/B testing, form optimisation.
- Landing page audits & rebuilds
- Funnel & form optimisation
- A/B test design & analysis
- Conversion analytics setup
- 250+Australian clients helped
- 30,000+Pages optimised for AI search
- 170+Research publications
- 20+Years in SEO & digital
Trusted by AU and NZ businesses — SEO, AI search, and website clients across industries
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- Saylec Electrical
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- Saylec Electrical
Case studies · Real work, real outcomes
A selection of Australian businesses we've worked with
Pool & spa builders, trades, hospitality, construction, manufacturing. Each case study documents the state at engagement, the work we did, and the measurable outcome.
The people behind the work
A small, senior team — and you deal with us directly.
Catnapweb is founder-led. No account managers relaying messages, no work quietly outsourced offshore. The people you meet on the first call are the people doing the work.
- Strategy led by Dr Andrej Miklosik — 170+ research publications in marketing and search
- Local teams in Melbourne VIC and the Sunshine Coast QLD
- Client relationships that run for years — several for more than a decade
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Andrej
Founder & CEO -
Petra
Co-founder & Strategy -
Mircy
Account Management -
Stan
Technical Solutions - 📍 Melbourne VIC📍 Sunshine Coast QLD
What Australian businesses say about working with Catnapweb
Real Google reviews from AI SEO, GEO, and SEO clients. See all reviews →
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★★★★★
Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.
Read full review →Dane Edhouse — Quick n' Slick Removals
Melbourne, VIC
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★★★★★
My business Saylec Electrical partnered with Catnapweb to help grow our small electrical business online, and the results have been fantastic.
Read full review →Justin Sayer — Owner - Saylec Electrical
Langwarrin VIC
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★★★★★
We have been working with Catnapweb for around 15 years on SEO projects for a range of clients across multiple industries.
Read full review →PS:Digital — Managing Director
Bratislava, Slovakia
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★★★★★
Our company had Andrej do our website recently and since it went live we have had been bringing in more enquiries. Andrej delivers a high quality search visibility strategy and was in contact throughout the…
Read full review →Kirsty Pollard — Owner - Mark Pollard Pools
Port Macquarie, NSW
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★★★★★
We’ve had a great experience working with Catnapweb. They successfully managed SEO for our two websites and are now helping us merge them into one stronger, better-performing site.
Read full review →Marian Olejar — Owner & CEO - Olejar.com
Europe
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★★★★★
We’ve had a great experience working with Andrej on our SEO. He is professional, responsive and always takes the time to explain things clearly.
Read full review →Michael Liu — Owner - Ever Fencing
Brendale QLD
GEO, AI SEO, and AI search — common questions
01What is GEO (Generative Engine Optimisation)?
GEO is the discipline of being cited in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews. The term was formalised in a 2023 paper from researchers at Princeton, Georgia Tech, and the Allen Institute, which introduced measurable metrics for AI citation visibility.
02How is GEO different from SEO?
SEO targets Google's ranking algorithm — winning blue-link clicks. GEO targets AI engines that don't rank you, but synthesise answers and decide whose content to cite. Different metrics, different content patterns, different success indicators. Most businesses now need both.
03Do I need GEO if I already do SEO?
Increasingly, yes. Google AI Overviews now appear above traditional rankings for many queries, and users often never scroll past them. A business ranking #1 in the blue links can be completely absent from the AI Overview directly above. GEO closes that visibility gap.
04How long does GEO take?
Technical and structural fixes — schema, formatting, citation patterns — can shift AI citation rates in 4 to 8 weeks. Authority and entity-graph work compounds over 6 to 12 months.
05Which Australian businesses benefit most from GEO?
High-consideration purchases benefit most — B2B services, professional services, consulting, premium ecommerce, property, healthcare. The longer the buyer's research journey, the more AI engines feature in it.
Ready to find out where your site stands with AI search?
Free three-page audit of your homepage and key service pages. Six visibility criteria, prioritised fixes, no obligation. The founder reviews every audit personally.