Case studies · Real work, real outcomes
Case studies: real businesses, real outcomes.
Pool & spa builders, trades, removalists, hospitality and professional services — across Australia, Canada and Europe. Each case study covers the starting point, the work we did, and what changed.
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Easy Peasy Party Hire — brand, website and AI-ready SEO from scratch
Brand identity, a custom WordPress build and an SEO and AI-visibility foundation covering 29 landing pages and 77 Melbourne suburbs.
- Brand identity
- Website
- SEO
- GEO
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How Compass Pools became Australia’s #1 fibreglass pool brand in search
A decade of integrated content and authority building put Compass ahead of every national competitor on traffic, authority, rankings and search value.
- SEO
- Content
- Authority building
- Technical SEO
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A Brisbane fencing contractor: 260+ monthly visits in 9 months
From a brand-new domain with zero search history to 260+ monthly visits and 30+ monthly enquiries — without a cent spent on ads.
- Local SEO
- GEO
- Link building
- Maps & citations
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Achievable Pools and Spas — launching a new Compass dealer
Newly appointed as the Compass fibreglass pool dealer for Sydney’s North West, Achievable Pools and Spas needed a website and Google visibility from a standing start.
- Website
- Local SEO
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Hi Tech Pools — website and local SEO for a Compass dealer
Hi Tech Pools needed a website that put their self-cleaning fibreglass pools in front of future pool owners — and made sure people in their regions…
- Website
- Local SEO
- Content
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Saylec Electrical — local SEO for a South-East Melbourne electrician
Justin Sayer had spent 15+ years building a reputation for quality electrical work. His digital presence hadn’t kept up. We rebuilt the website, ran local SEO…
- Website
- Local SEO
- Google Business Profile
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Little Orange Trucks — content-led launch for a Vancouver mover
Bringing Australian experience to Canada, Little Orange Trucks set out to win trust before taking a single booking — with free, genuinely useful moving tools and…
- Website
- Interactive tools
- Custom artwork
- SEO
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Easy Peasy Removals Europe — a Melbourne playbook in Slovakia
After building a five-star reputation in Melbourne, owner Rusty launched Easy Peasy in Slovakia. A new business with zero visibility needed a website clearly better than…
- Website
- SEO
- International
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Maison Home Improvement — getting found beyond word of mouth
Dash had years of repair and renovation experience and a growing business — but relied on word of mouth and flyers. We built a new website…
- Website
- Digital strategy
- SEO
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Compass Pools Australia — from third to first in Google
When we started in 2015, Compass was the third most visible pool manufacturer website on Google Australia. Ongoing website and SEO work helped make it number…
- SEO
- Website
- Search-centric marketing
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Easy Peasy Removals — a website to match a five-star reputation
Easy Peasy had excellent reviews (4.9 Google, 5.0 Facebook) but a hardcoded WordPress site the owners couldn’t even edit. We rebuilt it from scratch — fast,…
- Website
- Technical SEO
- Analytics
- Content
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Sydney Private Tours — SEO for a luxury touring operator
An established luxury tour company with a new website that wasn’t ranking for almost anything. From May 2019 we worked on building its organic search visibility.
- SEO
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Nowra Local Pools & Spas — back online and findable
An established Compass-authorised pool builder whose website had been offline for a year. We built a new site and started building search visibility on a domain…
- Website
- SEO
- Content
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Composite Pool Solutions — full digital strategy for a QLD pool builder
It started with a new website. It grew into ongoing campaigns across email, Facebook and Google Ads, plus a steady SEO programme covering a vast service…
- Website
- SEO
- PPC
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Arcadia in Rye — redesign and direct bookings for a B&B
A beautiful bed & breakfast with an outdated, error-filled website. We redesigned it end to end, added a direct booking system and a Things to Do…
- Website
- Booking system
- SEO
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Claimnow.eu — search visibility up 205% in six months
After launching claimnow.eu in May 2016, we ran an SEO programme targeting google.sk. Within 26 weeks, search visibility rose from 1.74% to 5.30% — almost level…
- Website
- SEO
- Content
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