Founder · Author · Professor
Dr Andrej Miklosik PhD
Founder of Catnapweb. Professor at the Department of Marketing and Commerce, Comenius University in Bratislava. Researcher in AI in marketing, search visibility and digital transformation.
- 1,705 Academic citations
- 19 h-index
- 170+ Publications
- 1,376 Citations, last 5 yrs
What I do
I run Catnapweb — an AI marketing and SEO agency in Melbourne — and I’m a Professor at the Department of Marketing and Commerce at the Faculty of Management, Comenius University in Bratislava. Most agency founders have one of those backgrounds. I have both, and that combination shapes how we work with clients.
Catnap brings something most Australian agencies can’t: marketing strategy built on current peer-reviewed research, calibrated to the Australian business context. The work I lead with collaborators at universities worldwide feeds directly into how we advise clients — so SMBs and mid-market businesses get the kind of evidence-based decisions usually reserved for enterprise budgets.
I write under my own name on the Catnap blog. Every post is something I’d defend in front of my peer reviewers, and something I’d recommend to a client tomorrow.
What I write and consult on
Three pillars, all within my published research areas.
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AI search & discoverability
How AI Overviews, ChatGPT search, Perplexity and Gemini change whether your business gets found — underpinned by my 2019 search-visibility framework paper.
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AI marketing
Using AI in marketing without burning money or sounding fake — underpinned by my most-cited work on machine learning adoption and big data in marketing.
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SEO & digital disruption
What has actually changed in SEO, ads and digital marketing — drawn from agency work with SMBs across trades, professional services, retail, hospitality and B2B.
Academic record
Most-cited publications
My research sits at the intersection of machine learning, marketing analytics, digital business transformation and search engine visibility — published in IEEE Access, Heliyon, Knowledge Management Research & Practice and other peer-reviewed journals.
- Towards the adoption of machine learning-based analytical tools in digital marketing 293 citations
- Impact of big data and machine learning on digital transformation in marketing: A literature review 260 citations
- The use of chatbots in digital business transformation: A systematic literature review 148 citations
- University-industry collaboration as a driver of digital transformation: Types, benefits and enablers 97 citations
- Improving project management performance through capability maturity measurement 72 citations
- The role of corporate culture in economic development of small and medium-sized enterprises 60 citations
- Environmental sustainability disclosures in annual reports of mining companies listed on the Australian Stock Exchange (ASX) 44 citations
- A framework for constructing optimisation models to increase the visibility of organizations’ information in search engines 17 citations
Citation counts as recorded on Google Scholar. The full publication list is on Google Scholar.
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Independent profiles
The agency world is full of overstated credentials. These are the independent profiles where my academic record can be checked — the same ones linked from Catnap’s Person schema, so search engines and AI systems can cross-reference them.
Beyond academia
Governance and delivery credentials
Alongside research, I hold professional certifications in IT governance, security, risk and project management — the disciplines behind dependable delivery on client projects.
Professional certifications
- CISA — Certified Information Systems Auditor (ISACA)
- CISM — Certified Information Security Manager (ISACA)
- CRISC — Risk and Information Systems Control (ISACA)
- CGEIT — Governance of Enterprise IT (ISACA)
- PRINCE2 (PeopleCert)
- ITIL
Work with Andrej directly.
If your traffic has dropped, your agency keeps invoicing for tactics that no longer work, or you want a credentialed second opinion on your strategy — get in touch.