Dr Andrej Miklosik PhD

What I do

I run Catnapweb — an AI marketing and SEO agency in Melbourne — and I'm a Professor at the Department of Marketing and Commerce at the Faculty of Management, Comenius University in Bratislava. Most agency founders have one of those backgrounds. I have both, and that combination shapes how we work with clients.

Catnap brings something most Australian agencies can't: marketing strategy built on current peer-reviewed research, calibrated to the Australian business context. The work I lead with collaborators across leading universities worldwide feeds directly into how we advise our clients — meaning Australian SMBs and mid-market businesses get the kind of evidence-based decisions usually reserved for enterprise budgets. While traditional agencies recycle last year's playbook, we adapt the newest research to your market in real time. That's the gap. That's what we close.

I write under my own name on the Catnap blog. Every post is something I'd defend in front of my peer reviewers, and something I'd recommend to a client tomorrow.

Academic record

My research focuses on the intersection of machine learning, marketing analytics, digital business transformation, and search engine visibility. I've published in IEEE Access, Heliyon, Knowledge Management Research & Practice, and other peer-reviewed journals. The work has been cited 1,661 times across academia and increasingly by industry teams looking for evidence-based guidance.

Most-cited publications

The full publication list is on Google Scholar.

Verify the record

The agency world is full of overstated credentials. Here are the independent profiles where my academic record can be verified — the same profiles linked from Catnap's Person schema, so AI search engines and Google's E-E-A-T systems can cross-reference them.

What I write and consult on

The Catnap blog covers three pillars, all within my published research areas:

AI Search & Discoverability — how AI Overviews, ChatGPT search, Perplexity, and Gemini change whether your business gets found. Underpinned by my 2019 search-visibility framework paper.

AI Marketing — using AI in marketing without burning money or sounding fake. Underpinned by my 293-citation paper on machine learning adoption and my 260-citation literature review on big data in marketing transformation.

SEO & Digital Marketing Disruption — what's actually changed in SEO, ads, and digital marketing this quarter. Drawn from agency work with AU SMBs across trades, professional services, retail, hospitality, and B2B.