GEO agency · Melbourne & Australia-wide
Australia’s research-led GEO agency.
Generative Engine Optimisation is the discipline of being cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. We’re the Melbourne agency built on the peer-reviewed research behind it.
- 250+ Clients helped
- 170+ Research papers
- 5.0 Google rating
The problem
Your buyers ask AI first. Does it know you exist?
More buyers now start research by asking an AI assistant — and the assistant answers with a short list of names. If yours isn’t on it, you’re out before the comparison begins. Ranking on Google doesn’t automatically get you there: AI engines weigh different signals.
Signs you need GEO
- Competitors are named by ChatGPT or Perplexity — you aren’t
- Your Google rankings are fine but enquiries are flat
- AI answers describe your business inaccurately, or not at all
- Your site has little or no structured data
- Your expertise isn’t visible or verifiable online
What GEO work includes
Six workstreams, sequenced by impact. Most clients see technical gains first and authority gains over the following months.
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AI visibility audit
How often you’re cited, by which engines, for which questions.
- Prompt set built from real buyer questions
- Competitor citation share
- Prioritised gap list
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Technical & schema
Make your site easy for AI crawlers to read and trust.
- Organization, Service, FAQ, Person schema
- Crawlability for AI bots
- Clean, fast HTML
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Entity architecture
One consistent identity that AI engines can resolve.
- Knowledge Panel signals
- Profile & directory consistency
- sameAs graph
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Citation-ready content
Rewritten pages in the patterns AI engines quote.
- Answer-first structure
- Statistics and sources
- Expert attribution
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Authority building
Mentions from sources AI engines already trust.
- Editorial and industry citations
- Association and partner listings
- Digital PR
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Tracking & reporting
Monthly citation tracking across platforms.
- Citation frequency by engine
- AI referral traffic
- Enquiries from AI sources
Academic origins
GEO is a research discipline. We work from the research.
GEO as a discipline was formalised in a 2023 paper by researchers at Princeton, Georgia Tech, the Allen Institute for AI and IIT Delhi. It introduced the first measurable framework for AI citation visibility — the position-adjusted word count and subjective impression metrics.
Their experiments showed that specific content methods — adding citations, statistics and quotations from authoritative sources — improved visibility in generative engine responses by up to roughly 40%. Measured, peer-reviewed evidence rather than opinion.
Catnapweb was built on that foundation. When we recommend an approach, there’s research behind it, not a vendor pitch.
Why a GEO specialist
GEO agency vs a typical SEO agency
| Criteria | Catnapweb GEO | Typical SEO agency | DIY / AI tools |
|---|---|---|---|
| Measures AI citations | ✓ | Rarely | Partially |
| Grounded in peer-reviewed research | ✓ | — | — |
| Entity & schema architecture | Core workstream | Plugin defaults | Plugin defaults |
| Content written for citation | ✓ | Written for keywords | Generic AI copy |
| Also covers Google rankings | ✓ | ✓ | Partially |
| Who runs your account | The founder | Account manager | You |
Comparison reflects common market practice, not any specific competitor.
What happens when
Your first six months
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Weeks 1–2
Baseline & audit
We build a prompt set from your buyers’ real questions and measure who gets cited today — you and your competitors.
- Citation baseline
- Technical audit
- Priority roadmap
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Weeks 3–6
Technical & schema fixes
The fastest wins: structured data, crawlability and entity consistency.
- Schema deployed
- Entity profile cleanup
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Months 2–3
Citation-ready content
Key service and answer pages restructured in the patterns AI engines quote.
- Rewritten core pages
- New answer content
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Months 4–6+
Authority & compounding
Earning mentions from sources AI already trusts, and expanding topical depth. This is where gains compound.
- Editorial citations
- Monthly reporting
Case study · Pool & spa
How Compass Pools became Australia’s #1 fibreglass pool brand in search
A decade of integrated content, technical SEO and authority building — and Compass now leads every national fibreglass competitor on traffic, authority and rankings (Ahrefs, July 2026).
- 10.4KMonthly organic traffic — 46% ahead of the nearest rival
- DR 54Highest Domain Rating in the category
- 556Keywords in Google’s top 3
Two-minute self-check
How ready is your business for AI search?
Eight questions. Answer honestly — the score is only for you.
- When you ask ChatGPT or Perplexity for the best provider of your service in your city, is your business named?
- Does your site have Organization, Service and FAQ schema that validates without errors?
- Are your business name, address and phone identical across Google, directories and social profiles?
- Do your service pages answer the questions buyers actually ask — with specifics, not generic copy?
- Is your expertise verifiable — named people, credentials, case studies with real numbers?
- Do other credible sites (press, associations, partners) mention or link to you?
- Can you see how much traffic and how many enquiries arrive from AI assistants?
- Has your content been reviewed or updated in the last six months?
0 / 8 answered yes
Answer the questions to see where you stand.
Ways to work with us
Start small. Scale what works.
Every engagement starts with evidence — a baseline of where you stand today — so every dollar after that is spent on the levers that actually move.
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Audit
You want a clear, prioritised picture before committing.
One-off · 2–3 weeks
- Baseline across Google and AI search
- Technical, content and entity review
- Prioritised fix list with effort vs impact
- Walkthrough call with Andrej
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Most chosen
Growth retainer
You want the work done, measured and improved every month.
Ongoing · monthly
- Everything in the audit
- Monthly implementation sprints
- Content, schema and authority work
- Monthly report — Google + AI visibility
- Founder-led strategy, no hand-off
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Advisory
You have an in-house team or developer and want senior direction.
Monthly · flexible hours
- Strategy and roadmap sessions
- Review of your team’s work
- Briefs your developers can implement
- Access to our research and tooling
What clients say
Real reviews from businesses we work with. Read all reviews →
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★★★★★
Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.
Read full review →Dane Edhouse — Quick n' Slick Removals
Melbourne, VIC
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★★★★★
We have been working with Catnapweb for around 15 years on SEO projects for a range of clients across multiple industries.
Read full review →PS:Digital — Managing Director
Bratislava, Slovakia
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★★★★★
My business Saylec Electrical partnered with Catnapweb to help grow our small electrical business online, and the results have been fantastic.
Read full review →Justin Sayer — Owner - Saylec Electrical
Langwarrin VIC
Common GEO questions
01What exactly is GEO?
Generative Engine Optimisation is the practice of making your business more likely to be cited and recommended by AI engines — ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. The term was formalised in a 2023 paper from Princeton, Georgia Tech, the Allen Institute for AI and IIT Delhi.
02How is GEO different from SEO?
SEO targets ranking positions in a list of links. GEO targets being named inside a synthesised answer. They share foundations — technical health, quality content, authority — but AI engines weigh structure, entity clarity and citation-worthy content differently.
03Do I need GEO if I already rank well on Google?
Ranking well helps, but doesn’t guarantee you’re cited. Businesses on page one can be absent from the AI Overview directly above them. GEO closes that gap.
04How do you measure results?
We run a fixed set of buyer prompts across the major AI engines every month and track how often you’re cited versus competitors, alongside AI referral traffic and enquiries in your analytics.
05How long does GEO take?
Technical and schema fixes can shift citation rates within weeks. Authority and entity work compounds over six to twelve months. We set expectations against your baseline, not a generic promise.
06Can you guarantee ChatGPT will recommend us?
No — and be wary of anyone who does. AI engines don’t publish their criteria. What we can commit to is doing the work the research says matters, and measuring it honestly every month.
07Which businesses benefit most?
Considered purchases with long research journeys: B2B and professional services, education, healthcare, property, premium products, and specialist trades like pool and spa builders.
08Why Catnapweb?
Our founder, Dr Andrej Miklosik, is a Professor of Marketing with an extensive peer-reviewed publication record in marketing and search. We apply the research directly — and the founder runs every account.
Find out where you stand with generative search.
A free, no-obligation strategy call with Andrej — including a quick look at how AI engines describe your business today.