AI SEO · Melbourne & Australia-wide

AI SEO that gets you cited — not just ranked.

When customers ask ChatGPT, Perplexity or Gemini for a recommendation, an answer is waiting. We engineer the schema, entity signals and content that make your business the one quoted.

Why AI SEO is a different discipline.

AI engines don’t rank pages the way Google’s classic results do — they retrieve sources, synthesise an answer, and name the businesses they trust. The signals overlap with SEO, but the weighting differs: structured data, entity clarity, answer-shaped content and verifiable expertise matter more than they ever did for blue links.

AI SEO is the work of making your business easy for those systems to find, understand and quote.

Platform by platform

Each AI engine finds sources differently

One strategy covers them all — but knowing how each retrieves content tells us where to focus first.

ChatGPT search

When ChatGPT searches the web, it pulls a handful of sources and summarises them. Pages that answer the question directly, early, and with specifics are easier to quote.

  • Answer-first page structure
  • Clear, crawlable HTML
  • Specific facts over generic claims

What AI SEO includes

  • AI visibility audit

    Baseline citation footprint across the major AI engines, with prioritised recommendations.

    • Buyer prompt set
    • Competitor comparison
    • Gap analysis

  • Schema & structured data

    JSON-LD across your site — the markup AI crawlers actually parse.

    • Organization & Service
    • FAQPage & Person
    • BreadcrumbList

  • Entity graph work

    One consistent, verifiable identity across the web.

    • Knowledge Panel signals
    • sameAs profiles
    • NAP consistency

  • Citation-ready content

    Pages restructured to match how AI engines quote.

    • Answer-first blocks
    • Statistics & sources
    • Expert attribution

  • Topical authority

    Content clusters that demonstrate depth on the topics you sell.

    • Cluster mapping
    • Internal linking
    • Gap content

  • Multi-platform tracking

    Monthly reporting on citations, AI referrals and enquiries.

    • Per-engine citation share
    • AI referral traffic
    • Enquiry attribution

Inside the audit

What we check before we change anything

The audit is useful on its own — many clients hand it straight to their developer. It tells you exactly why AI engines are or aren’t citing you.

Audit checklist

  • Which AI engines cite you, for which questions
  • Which competitors are cited instead — and why
  • Schema coverage and validation errors
  • AI crawler access (robots.txt, rendering)
  • Entity consistency across profiles
  • Content gaps against real buyer questions

Typical rollout

How an AI SEO engagement runs

  1. Weeks 1–2

    Audit & baseline

    Prompt testing, technical review and a prioritised plan.

    • Audit report
    • Roadmap
  2. Weeks 3–6

    Structure

    Schema, crawlability and entity fixes deployed.

    • Schema live
    • Profiles aligned
  3. Months 2–4

    Content

    Core pages rewritten; answer content added where buyers have unanswered questions.

    • Rewritten pages
    • New content
  4. Ongoing

    Authority & reporting

    Building mentions and tracking citation lift month on month.

    • Monthly report

Case study · Pool & spa

How Compass Pools became Australia’s #1 fibreglass pool brand in search

A decade of integrated content, technical SEO and authority building — and Compass now leads every national fibreglass competitor on traffic, authority and rankings (Ahrefs, July 2026).

  • 10.4KMonthly organic traffic — 46% ahead of the nearest rival
  • DR 54Highest Domain Rating in the category
  • 556Keywords in Google’s top 3
Read the case study →

Ways to work with us

Start small. Scale what works.

Every engagement starts with evidence — a baseline of where you stand today — so every dollar after that is spent on the levers that actually move.

  • Audit

    You want a clear, prioritised picture before committing.

    One-off · 2–3 weeks

    • Baseline across Google and AI search
    • Technical, content and entity review
    • Prioritised fix list with effort vs impact
    • Walkthrough call with Andrej
  • Most chosen

    Growth retainer

    You want the work done, measured and improved every month.

    Ongoing · monthly

    • Everything in the audit
    • Monthly implementation sprints
    • Content, schema and authority work
    • Monthly report — Google + AI visibility
    • Founder-led strategy, no hand-off

  • Advisory

    You have an in-house team or developer and want senior direction.

    Monthly · flexible hours

    • Strategy and roadmap sessions
    • Review of your team’s work
    • Briefs your developers can implement
    • Access to our research and tooling

What clients say

Real reviews from businesses we work with. Read all reviews →

  • ★★★★★

    Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.

    Read full review →

    Dane Edhouse — Quick n' Slick Removals
    Melbourne, VIC
    Nov 2025 · Verified on Google

  • ★★★★★

    We have been working with Catnapweb for around 15 years on SEO projects for a range of clients across multiple industries.

    Read full review →

    PS:Digital — Managing Director
    Bratislava, Slovakia
    May 2026 · Verified on Google

  • ★★★★★

    My business Saylec Electrical partnered with Catnapweb to help grow our small electrical business online, and the results have been fantastic.

    Read full review →

    Justin Sayer — Owner - Saylec Electrical
    Langwarrin VIC
    Nov 2025 · Verified on Google

AI SEO questions

01Is AI SEO the same as GEO?

They overlap heavily. GEO is the research-defined discipline; “AI SEO” is how many Australian businesses describe it. The work is the same — we use whichever term you prefer.

02How long before I see AI citations?

Schema and technical fixes can shift citation rates within weeks. Authority and entity work compounds over six to twelve months. We baseline at the start so progress is measured, not guessed.

03Can you guarantee I’ll be cited by ChatGPT?

No one honestly can — AI engines don’t publish their criteria. We commit to building your site and presence the way the research says AI engines reward, and to measuring the result every month.

04Does AI SEO replace Google SEO?

No. Most Australian businesses still get most organic traffic from Google. AI SEO adds the citation layer on top, and done properly the two reinforce each other.

05Will AI SEO work on my existing website?

Usually, yes. Most fixes — schema, content structure, entity signals — work on any modern CMS. If the site itself is the bottleneck, the audit will say so.

06How do you track AI citations?

A fixed set of buyer prompts, run across the major engines each month, plus AI referral traffic and enquiry source tracking on your site.

Find out where your business stands with AI search.

A free audit shows which AI engines cite you today — and what’s stopping the rest.