Our GEO methodology
How we make businesses citable.
A four-phase method built on peer-reviewed research, real citation tracking and two decades of search experience. Here’s exactly what we do — and why.
The method
Four phases, in order of impact
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01 · Measure
Citation audit
We build a prompt set from your buyers’ real questions and run it across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews — recording who gets cited, how often and in what context.
- Prompt set
- Citation baseline
- Competitor share
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02 · Structure
Authority architecture
We restructure the technical and entity layer so AI systems can identify who you are, what you do and why you’re credible.
- Schema graph
- Entity consistency
- Crawl access
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03 · Content
GEO content engineering
We rewrite and add content using methods the research associates with higher visibility: citing sources, adding statistics, quoting authorities, and answering directly.
- Rewritten pages
- Answer content
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04 · Authority
Monitor & compound
We track citation lift monthly, earn mentions from sources AI engines already trust, and reinforce what works.
- Monthly report
- Authority plan
What we measure
Metrics that mean something
How often you’re cited
Across a fixed prompt set, run monthly on each major engine — so changes reflect your work, not random variation in one query.
- Per engine
- Per topic
- Trend over time
Your share versus competitors
Being cited is good; being cited more than your competitors is the goal.
- Competitor benchmarks
- Position in the answer
Academic visibility metrics
Where useful we apply the visibility measures proposed by Aggarwal et al. (2023), which weight citations by position and prominence in the answer.
- Position-adjusted word count
- Subjective impression
Traffic and enquiries
Citations only matter if they reach your business. We track AI referral traffic and enquiries by source.
- AI referral sessions
- Enquiries by source
- Journey tracking
Two-minute self-check
How ready is your business for AI search?
Eight questions. Answer honestly — the score is only for you.
- When you ask ChatGPT or Perplexity for the best provider of your service in your city, is your business named?
- Does your site have Organization, Service and FAQ schema that validates without errors?
- Are your business name, address and phone identical across Google, directories and social profiles?
- Do your service pages answer the questions buyers actually ask — with specifics, not generic copy?
- Is your expertise verifiable — named people, credentials, case studies with real numbers?
- Do other credible sites (press, associations, partners) mention or link to you?
- Can you see how much traffic and how many enquiries arrive from AI assistants?
- Has your content been reviewed or updated in the last six months?
0 / 8 answered yes
Answer the questions to see where you stand.
What clients say
Real reviews from businesses we work with. Read all reviews →
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★★★★★
Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.
Read full review →Dane Edhouse — Quick n' Slick Removals
Melbourne, VIC
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★★★★★
My business Saylec Electrical partnered with Catnapweb to help grow our small electrical business online, and the results have been fantastic.
Read full review →Justin Sayer — Owner - Saylec Electrical
Langwarrin VIC
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★★★★★
We have been working with Catnapweb for around 15 years on SEO projects for a range of clients across multiple industries.
Read full review →PS:Digital — Managing Director
Bratislava, Slovakia
Methodology questions
01Why a fixed prompt set?
AI answers vary between runs. Testing the same set of buyer questions every month gives a fair trend instead of anecdotes.
02Which AI engines do you track?
ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews as standard. We add others if your buyers use them.
03Is this based on research?
Yes. The content methods and visibility metrics draw on the 2023 GEO paper by Aggarwal et al., plus our founder’s own research background in marketing and search.