Case study · Hospitality & tourism
A redesign and booking system for a Mornington Peninsula B&B
A beautiful bed & breakfast with an outdated, error-filled website. We redesigned it end to end, added a direct booking system and a Things to Do section — and visibility jumped within two months.
- Client
- Arcadia in Rye
- Location
- Rye, Mornington Peninsula, VIC
- Year
- 2017
- Services
- Website · Booking system · SEO
- < 2 monthsFrom launch to the improved average position
- 179 → 107Average Google position across 52 keywords (July 2017)
- 52Keywords tracked
The challenge
The old site had a basic, dated design and visible errors — including stretched slider images — that made the business look unprofessional. It was indexed by Google but essentially invisible.
What we did
Complete redesign
A modern, spacious design keeping the existing logo and colours, built to present different types of content.
Things to Do section
Nearby attractions with an interactive map, descriptions and galleries — helping people searching for those places find accommodation near them.
Direct booking system
An availability calendar guests can book through in under a minute, managed by the owners without a third-party platform.
SEO foundations
52 target keywords defined and tracked before and after launch.
