Case study · Pool & spa
From third to first: Compass Pools’ rise to the top of Google
When we started in 2015, Compass was the third most visible pool manufacturer website on Google Australia. Ongoing website and SEO work helped make it number one in the industry.
- Client
- Compass Pools Australia
- Location
- Newcastle, NSW · Australia-wide
- Year
- 2015–
- Services
- SEO · Website · Search-centric marketing
- #3 → #1Most visible pool manufacturer website, Google Australia
- 2015Partnership since
The challenge
An iconic, innovative manufacturer — the first to introduce fully self-cleaning pools — that wasn’t the most visible brand in its own category online.
What we did
Ongoing SEO
Years of continuous work across technical SEO, content and authority.
Website improvements
Iterative improvements to the website experience and structure.
Coverage of the whole buyer journey
Visibility for questions about new pools, ownership, costs and finding a local dealer.
Search almost anything about new swimming pools — ownership questions, costs or finding a dealer — and Compass is very likely to appear first or second.
