Case study · Pool & spa
A custom website and local search structure for a Compass pool dealer
Hi Tech Pools needed a website that put their self-cleaning fibreglass pools in front of future pool owners — and made sure people in their regions could find them.
- Client
- Hi Tech Pools
- Location
- North East Sydney & Central Coast, NSW
- Year
- 2023
- Services
- Website · Local SEO · Content
The challenge
As the Compass Pools Australia-authorised dealer for North East Sydney and the Central Coast, Hi Tech Pools had a strong product but no website capable of explaining it or ranking locally.
What we did
Custom-designed website
A considered structure that lets visitors learn everything about pool ownership and the Hi Tech Pools range — from family pools to plunge pools for smaller blocks.
Full on-site SEO
Every page, text and image optimised as standard.
Geographic landing pages
Pages built for each serviced region so the business appears in local searches — Dee Why swimming pools, Gosford pool builder, Manly fibreglass pools, Terrigal inground pools.
Local landing pages target the searches future pool owners actually make in each region Hi Tech Pools services.
