Case study · Professional services
Tripling search visibility for a flight compensation service in 26 weeks
After launching claimnow.eu in May 2016, we ran an SEO programme targeting google.sk. Within 26 weeks, search visibility rose from 1.74% to 5.30% — almost level with the main competitor.
- Client
- Claimnow.eu (Click2Claim)
- Location
- Slovakia · Central Europe
- Year
- 2016
- Services
- Website · SEO · Content
- +205%Search visibility in 26 weeks
- 1.74% → 5.30%Visibility, June to December 2016
- 34Keywords tracked
The challenge
A new website for an established Czech claims company expanding into Slovakia, competing against a market leader with nearly four times its visibility. Targets: 5+ keywords in the top 3 and 10 in the top 10, out of 34 tracked.
What we did
On-site SEO first
Every important subpage given enough relevant content to rank on its own, improved over time.
Expert articles
New content on relevant topics demonstrating expertise.
Case pages
A section detailing individual flight cases by route, flight and problem type — so people searching for their own flight find Claimnow first.
Supporting off-site work
A smaller, necessary off-site component.
When searchers add their problem type or flight date to a flight number — or words like “compensation” or “help” — Claimnow’s case pages ranked first.
