Case study · Trades & home services
SEO for a Brisbane fencing contractor — 260+ monthly visits in 9 months
Ever Fencing came to us in mid-2025 with a brand-new domain — no search history, no backlinks, no organic traffic. Nine months of local trade SEO later, organic search is a steady source of enquiries, without a cent spent on ads.
- Client
- Ever Fencing
- Location
- Brisbane, QLD (Greater Metro)
- Year
- 2025–2026
- Services
- Local SEO · GEO · Link building · Maps & citations
- ~0 → 260+Monthly organic visits (Ahrefs, Apr 2026)
- 30+Monthly enquiries from organic search
- 101KGoogle impressions over 12 months
- 0 → 24Referring domains
Starting from zero
A brand-new domain in a competitive Brisbane trades market. The first goal was a local foothold in Brendale and surrounding suburbs, then expanding across Greater Brisbane — and ultimately the Gold Coast and Sunshine Coast.
Where they started
- Brand-new domain with zero search history or authority
- No organic traffic — reliant on word of mouth
- No backlinks or referring domains
- No suburb landing pages
- No presence in Google Maps packs
- Not visible in Bing, Apple Maps or AI search
What we built toward
- Consistent traffic from targeted local searches
- Strong rankings in Brendale, then across Brisbane
- A growing, quality backlink profile
- Dedicated pages for every major Brisbane area
- Visibility in Google Maps, Bing and Apple Maps
- Presence in Google AI Overviews and ChatGPT
Nine months of compounding growth
Organic visits now exceed 260 a month. The average keyword position of 20.7 reflects a mix: several keywords already rank in the top 3, while others across a broader range of suburbs sit deeper — which is exactly what expanding geo coverage is designed to move.
- 1,010Organic clicks, 12 months (Search Console)
- 101,000Impressions, 12 months
- 20.7Average keyword position
What we did
Geo-targeted landing pages
Without a dedicated page for a suburb, Google won’t rank you there.
- Initial focus on Brendale and surrounds
- Expanding to 20+ Greater Brisbane suburbs with unique local content
- Regional hubs for North, South, East Brisbane, Ipswich and Logan
- LocalBusiness and Service schema on every page
AI search visibility
Content and schema structured to be cited in Google AI Overviews, ChatGPT and Perplexity.
- FAQPage, LocalBusiness, Service, Review and GeoCoordinates schema
- Natural-language FAQs for voice and “near me” queries
Local search & maps
Capturing local intent on every platform — not just Google.
- Google Business Profile posts, photos and reviews
- Bing Places (including Copilot visibility) and Apple Maps
- 50+ Australian directory citations, plus hipages and ServiceSeeking
- Full citation consistency audit
Content & link acquisition
Ongoing content and strategic link building to grow domain authority across all pages.
Geographic scope
Expanding across the region
Starting from Brendale, the strategy is rolling out across Greater Brisbane, with the Gold Coast and Sunshine Coast already underway.
- Brendale ✓
- Chermside
- Northgate
- Aspley
- Strathpine
- Petrie
- Redcliffe
- Morayfield
- Caboolture
- Capalaba
- Wynnum
- Mansfield
- Eight Mile Plains
- Springwood
- Browns Plains
- Ipswich
- Springfield
- Logan
- Indooroopilly
- Toowong
- Paddington
- Gold Coast — active
- Sunshine Coast — active
Looking ahead
Where this is heading
| Metric | Today | 6 months | 12 months |
|---|---|---|---|
| Monthly organic visits | ~260 | ~300 | 400–500+ |
| Top-10 ranking suburbs | 3–5 | 15–20 | 30+ |
| Google Maps pack appearances | Brendale area | +10 suburbs | +25 suburbs |
| AI Overview appearances | None | 5–10 queries | 20+ queries |
| Monthly enquiries | ~30 | 40+ | 50+ |
Projections are estimates based on current trajectory. Actual results depend on market conditions and algorithm changes.
From a domain with zero SEO history to a consistently growing source of local trade enquiries — all driven by organic search.
