Case study · Removals & moving
Launching a Vancouver moving company with tools people actually use
Bringing Australian experience to Canada, Little Orange Trucks set out to win trust before taking a single booking — with free, genuinely useful moving tools and branded artwork.
- Client
- Little Orange Trucks
- Location
- Vancouver, BC, Canada
- Year
- 2022
- Services
- Website · Interactive tools · Custom artwork · SEO
- 3Interactive moving tools built
- 6Stages in the illustrated moving checklist
The challenge
Entering a competitive moving market in Vancouver as a new brand. The plan: build visibility and trust first with best-in-class free resources, then turn that audience into bookings.
What we did
Advice-first website
A new site focused on helping people moving to and around Vancouver BC make better decisions.
Interactive tools
A Moving Cost Calculator, The Ultimate Moving Checklist and Cubic Metre Calculators — resources not standard among Canadian movers at the time.
Original branded artwork
Custom illustrations created to make the brand stand out from competitors.
SEO for the resources
Optimising the tools and Moving 101 content so as many people as possible find them, ahead of launching moving services.
