Case study · Pool & spa
Website, campaigns and local SEO for a Queensland pool builder
It started with a new website. It grew into ongoing campaigns across email, Facebook and Google Ads, plus a steady SEO programme covering a vast service region.
- Client
- Composite Pool Solutions
- Location
- Central & North Queensland
- Year
- 2017
- Services
- Website · SEO · PPC · Email · Facebook
The challenge
A family-owned builder covering an enormous region of Central and North Queensland — many distant cities and areas — with a premium product that needed to be presented properly.
What we did
Content-rich website
Pool shells, colours, features and an Advice section covering pool decisions, planning, projects and maintenance — with calls to action throughout.
Two types of landing pages
Topic pages for what buyers research (materials, pricing, infinity pools, heating) and conversion-optimised campaign landing pages.
Campaigns
Promotions designed and run across Mailchimp, Facebook Ads, boosted posts and Google Ads, refreshed every couple of months.
Steady SEO programme
Topic-focused keyword sets (infinity pools, pool heating, heat pumps) and a local content structure for the wide service area.
