Search marketing strategists PPC and SEO working together

Integrated SEM Approach

Do you know what marketing heaven is? Search marketing strategists found that PPC and SEO working together can create a powerful marketing strategy. It’s as close to marketing heaven as you can get. This is a relatively new approach, and there’s a term for it. The SEM approach ensures that you don’t have to choose between SEO and PPC marketing. You can have the best of both worlds.