Case study · Trades & home services
Putting a 15-year local electrician on the map — website, SEO and Google Business Profile
Justin Sayer had spent 15+ years building a reputation for quality electrical work. His digital presence hadn’t kept up. We rebuilt the website, ran local SEO across his service areas and optimised his Google Business Profile.
- Client
- Saylec Electrical
- Location
- Langwarrin & Melbourne’s South-East, VIC
- Year
- 2023
- Services
- Website · Local SEO · Google Business Profile
- #6 → #4Map listing position for “Langwarrin electrician” (2023)
- 4Suburbs with dedicated service-area pages
- 15+Years serving the local community
The challenge
As a business serving its local community for a long time, Saylec had always focused on delivering great jobs — the website and online visibility came second. After years with another provider, the Google Business Profile still couldn’t get above position #6 for core searches like “Langwarrin electrician”.
What we did
New website
A new site presenting Saylec’s residential and commercial electrical services clearly, with strong calls to action.
Service-area landing pages
Dedicated pages for the suburbs Justin services — including Langwarrin, Seaford, Botanic Ridge and Mt Eliza — each matched to the services people search for there.
Google Business Profile optimisation
Categories, services and content reworked to lift the listing in local map results.
People now find Saylec when searching for a residential electrician in Langwarrin, switchboard upgrades in Seaford, CCTV installation in Botanic Ridge or a commercial electrician in Mt Eliza.
