AI SEO & GEO · Melbourne

Melbourne’s research-led AI search agency — a team you can meet.

Catnapweb helps Melbourne businesses get recommended by ChatGPT, Perplexity, Gemini and Google’s AI Overviews — and win the Google and Maps searches those answers draw on. Founder-led by Dr Andrej Miklosik, with no account managers and no offshore outsourcing.

Case studies
  • 20+ Years in SEO
  • 250+ Clients helped
  • 5.0 Google rating

In short

Catnapweb is a founder-led GEO and AI SEO agency based in Melbourne. We help Melbourne businesses get recommended by AI assistants, win the suburb-level Google and Maps searches those answers draw on, and turn that visibility into enquiries — with a team you can meet in person.

Based in
Melbourne VIC (plus a team on the Sunshine Coast QLD)
Services
GEO · AI SEO · AI-ready websites · Maps & local search · CRO
Led by
Dr Andrej Miklosik, Founder & CEO

The Melbourne market

One of Australia’s most competitive search markets

Melbourne is a city of suburbs, and search reflects it. Customers rarely search “plumber Melbourne” — they search “plumber Moorabbin”, “emergency electrician Frankston”, “bathroom renovation Brighton”. Winning means being visible suburb by suburb, in the Map Pack and the organic results, not just for the city name.

It also means competing with well-funded businesses for the broad terms. Our approach is to win the specific, high-intent searches first — the ones that bring enquiries — and build authority from there.

What Melbourne SEO needs

  • Visibility suburb by suburb, not just “Melbourne”
  • A Business Profile that wins the Map Pack
  • Genuinely useful service-area pages
  • Reviews that mention real local jobs
  • A plan for AI assistants as well as Google

Melbourne clients, real results

Many of our longest client relationships are with Melbourne businesses. We built the brand, website and search foundations for Cheltenham-based Easy Peasy Party Hire; rebuilt the website for Easy Peasy Removals; helped Saylec Electrical in Langwarrin lift its map ranking for local searches; built a new presence for Maison Home Improvement in Melbourne’s South-East; and redesigned and grew visibility for Arcadia in Rye on the Mornington Peninsula.

We also work closely with businesses in Bayside and the inner south — see our pages for Brighton and St Kilda — and with clients across Australia, New Zealand, Asia, Europe and the USA.

AI search services for Melbourne businesses

  • GEO & AI SEO

    Be named when Melburnians ask ChatGPT, Perplexity or Google’s AI for recommendations.

    Learn more →

  • Maps & local search

    Map Pack, Business Profile and suburb pages — the foundation AI answers draw on.

    Learn more →

  • AI-ready websites

    Fast, custom WordPress sites built to rank and convert.

    Learn more →

How we work

Working with a Melbourne SEO company, step by step

  1. Week 1

    Meet and baseline

    A strategy session — in person or online — and a baseline of where you stand on Google, in Maps and in AI answers for your key Melbourne suburbs.

    • Baseline report
    • Suburb visibility map
  2. Weeks 2–6

    Fix the foundations

    Business Profile, technical fixes, structured data and your most important service pages.

    • Profile optimised
    • Priority fixes live
  3. Months 2–4

    Build local visibility

    Useful suburb and service-area pages, review workflows and local links from Melbourne suppliers, associations and partners.

    • Suburb pages
    • Review system
  4. Ongoing

    Grow and report

    Monthly reporting on rankings, enquiries by source and AI citations — and a plan for the next month, in plain English.

    • Monthly report

Melbourne suburbs

Suburb SEO done properly

Ranking across Melbourne’s suburbs is where many businesses go wrong — publishing dozens of near-identical pages with the suburb name swapped. Search engines treat those as low quality, and customers can tell.

We build fewer, better area pages: each with real local jobs, photos, details and reviews, linked from a clear regional structure. They rank, they convert, and they give AI assistants something genuinely useful to quote.

A good Melbourne suburb page has

  • Real jobs and photos from that area
  • Local specifics — councils, conditions, typical projects
  • Reviews from local customers
  • Links to the services offered there
  • LocalBusiness schema with areaServed

Areas

Across greater Melbourne

From the CBD to the Mornington Peninsula — we plan visibility around where your customers actually are.

  • Melbourne CBD
  • Inner North
  • Inner West
  • Bayside
  • South-East
  • Eastern suburbs
  • Northern suburbs
  • Western suburbs
  • Mornington Peninsula
  • Dandenong Ranges
  • Geelong & Surf Coast

Within Melbourne

Melbourne suburb pages

Pages for Melbourne areas where we have local clients and knowledge.

Case studies

Melbourne businesses we’ve worked with

What Melbourne clients say

Reviews from Melbourne and Victorian clients. Read all reviews →

  • ★★★★★

    Andrej is truly incredible at what he does. We now rank high across Google and major search engines, and we're also appearing prominently in AI-driven searches through platforms like ChatGPT.

    Read full review →

    Dane Edhouse — Quick n' Slick Removals
    Melbourne, VIC
    Nov 2025 · Verified on Google

  • ★★★★★

    I received extraordinary assistance from Andrej at Catnapweb in creating a website for a book that I was about to publish. He listened intently to my needs and came up with a very creative solution.

    Read full review →

    Robert Hoskin — Founder - The Kimberley Voice
    Melbourne, VIC
    May 2018 · Verified on Google

  • ★★★★★

    Thanks to Andrej for a great start on our new SEO program. We're excited to see where the developments take us!

    MPT Travel Corporation — MPT Travel Corporation
    Melbourne, VIC
    Sep 2018 · Verified on Google

AI search in Melbourne — questions

01Can ChatGPT recommend a Melbourne business?

Yes. AI assistants recommend businesses they can find and trust — through your website, Business Profile, reviews and mentions elsewhere. GEO makes sure all of those describe you clearly and consistently.

02Can we meet in person?

Yes. We’re based in Melbourne and happy to meet, as well as working remotely with clients elsewhere.

03Do you only work with Melbourne businesses?

No — we have local teams in Melbourne and on the Sunshine Coast, and clients across Australia and overseas. Melbourne is our home market.

04How do you handle Melbourne’s competitive terms?

We win specific, high-intent suburb and service searches first, then build authority for broader terms. See how long SEO takes.

05Who will work on our account?

Strategy is led by Dr Andrej Miklosik, with our small senior team — no hand-off to junior account managers.

06What does search-centric mean?

Planning all your marketing around the moment customers search. Read more about search-centric marketing.

See how AI assistants describe your Melbourne business.

A free strategy call with Andrej — including a look at what ChatGPT, Perplexity and Google say about you today.